This week, everybody who is anybody in the digital media world is in New York for an event called the Newfronts.

Much like the broadcast TV Upfronts, the Newfronts are an opportunity for creators to sell ad spots to brands that want to get in front of anyone who consumes content online.

Natalie Jarvey, a staff writer covering digital media for the Hollywood Reporter is at the presentations. We got her on the line and asked her to explain what the Newfronts are and how they’re changing the ad-buying game.