Some sports fans got sacked with dead air while watching the Super Bowl Sunday. Subscribers to Hulu Live TV and Playstation Vue missed the last few minutes of the game because of an outage in various markets at 7 p.m. Pacific time.
"There is currently no content to play," said the error message.
Both companies tweeted out their apologies to customers for the technical glitch.
If there was ever a time not to have a technical problem, it was during the biggest sporting event of the year. But viewers might be willing to give these services a second chance.
"I actually don't think this is going to hurt them very much," says Dominic Patten with Deadline Hollywood. "These services are making their first steps into this, and sometimes you drop the ball."
The market for streaming services keeps growing, with Hulu pulling in 17 million subscribers by the end of 2017 and Netflix with 52 million American homes signed up.
"These are big numbers," he says, "but this is something people are still moving into."
And as long as there is a big game, people will be willing to sign up for services, however new or novel, to catch it.