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Campaign media strategies, California minority alliance, virtual reality's influence on decision making




LONDON, ENGLAND - MARCH 12:  Westfield introduces world first Oculus Rift Virtual Reality headsets ahead of 'Future Fashion' an immersive pop-up experience at Westfield London on March 12, 2015 in London, England.  Future Fashion will take place at Westfield London from 27-29 March and Westfield Stratford City from 2-4 April.  (Photo by Tim P. Whitby/Getty Images for Westfield)
LONDON, ENGLAND - MARCH 12: Westfield introduces world first Oculus Rift Virtual Reality headsets ahead of 'Future Fashion' an immersive pop-up experience at Westfield London on March 12, 2015 in London, England. Future Fashion will take place at Westfield London from 27-29 March and Westfield Stratford City from 2-4 April. (Photo by Tim P. Whitby/Getty Images for Westfield)
Tim P. Whitby

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What a candidate's media strategies reveal, minority entrepreneurs capitalize on what could be a tremendous market for pot, immersive VR's influence on decision making.