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Politics

Balancing passion and compassion in political persuasion




The audience watches last month's Republican debate, which aired on Fox News.
The audience watches last month's Republican debate, which aired on Fox News.
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Politics is all about the power of persuasion.

Through speeches, campaign paraphenellia, TV ads -- or plain old shouting across the aisle. 

But if you really want to sway someone to your way of thinking, is raising your voice a few decibels the best way?

For more on the art of political persuasion, Take Two's Alex Cohen spoke to Peter Ditto.

He's a Professor of Psychology and Social Behavior at UC Irvine.

To hear the full conversation click the blue player above.