Media mergers are more than big multi-billion dollar deals between companies.
Activist groups see them as opportunities to change the landscape of what's shown on screen.
When Comcast merged with NBCUniversal in 2011, for example, the new mega-media-monolith pledged to increase the number of Latinos in front of and behind the camera.
But a new study by Columbia University found that it was all talk and no progress.
Take Two welcomes lead researcher Frances Negrón-Muntaner who has advice on how activists can get more results.