No, we are not kidding.
Even though Halloween isn't here yet, some of our staffers have already seen Christmas displays in stores.
Michelle Dalton Tyree with Fashion Trends Daily looks at how you might be shopping differently this holiday season.
"People are turning to videos for shopping advice," she says. "As many as 32 percent of shopper say they plan to use videos for online purchases."
That includes watching product reviews, but also people unboxing new purchases that advise people how to unpack and assemble electronics.
More retailers are experimenting with letting people try products in a store but not walking away with a purchase immediately, too.
Some stores are already are successful in this realm: customers at the men's clothing retailer Bononos can try on items at one of the brick-and-mortar locations, then have their buys shipped home.
"Last year, eBay and Westfield collaborated to launch a digital storefront at Westfield San Francisco Centre where customers would just go up to the glass, touch the product they want, select the item and check out on mobile via PayPal," says Tyree. "Will we see more?"