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California Lottery offers fancy meal at French Laundry, instead of cash

A promotional image for the Emerald 10 Scratcher.
A promotional image for the Emerald 10 Scratcher.
California Lottery Office

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This month, the California Lottery is tying a different kind of prize to the Emerald 10's Scratcher.

Instead of cash, one winner and a guest will be treated to an 18-course meal at The French Laundry, as part of a two-night stay in Napa.

California Lottery spokesman Alex Traverso says players have to take a picture of themselves with the scratcher and submit it online, along with 500 characters about who they would take to the dinner and why.

"We just figured it was a unique idea to appeal to a different player base, maybe people who don’t ordinarily play but who are maybe familiar with The French Laundry and everything that it offers," Traverso said.

Lottery officials are aiming to have a winner selected around Valentine’s Day. While The French Laundry is expected to be closed for some time due to renovations, the winner will get a concierge to help book a reservation.