Regardless of how Latinos cast their vote this November, there's still a big push just to get more people involved in the political process.
"Our view is that the more that both parties fight for our vote, the better we are to deal with our issues," said Arnulfo De La Cruz, California state director with Mi Familia Vota. His group is leading efforts, along with Voto Latino, to register voters and promote civic engagement.
So far, the campaign has registered more than 8,500 new Latino voters and several thousand more by mail, De La Cruz said.
"There's a consequence to not voting. When you don't vote, you're voiceless," he said.
The campaign coincides with Hispanic Heritage Month and runs through October.