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Catchphrases and the American cultural psyche




The word because has evolved into the
The word because has evolved into the "because noun."

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"Where's the beef?" and "Wassup?" aren't just questions, but famous catchphrases that once captured the American cultural psyche. Take Two talks about what makes a phrase take on a life of its own, and how the way Americans watch movies, TV, and ads make it harder for phrases to stay alive.