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Who will rule the Internet? Tim Wu's "The Master Switch"

Vintage Books

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In the media age, the life cycle of every new invention – from the telephone to radio to film – included a sort of Wild West phase of free range entrepreneurs and visionaries.

But in time, all of them settled into a period that was dominated by a monopolist or corporate cartel. In his new book, “The Master Switch: The Rise and Fall of Information Empires”(Vintage Books), author and professor Tim Wu posits that the Internet – the driving force of modern media commerce – may very well suffer the same fate.


Could the information superhighway be ruled by a singular corporate giant with its own agenda? Or is the Internet dynamic enough to break the paradigm?


Tim Wu, author, policy advocate, and professor at Columbia University; currently a senior advisor to the U.S. Federal Trade Commission