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Sorry, but a magic unicorn won't make your pledge for you

"Unicorn in the Garden"

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One of the big problems we have in public radio is that our normally logical listeners throw all logic aside when it comes to our pledge drives. They pay their taxes, they pay their cable bills, they pay for groceries and make their mortgage. But when it comes to paying for public radio, they think a magic unicorn will take care of everything.

Luckily, we have a magic unicorn. It's a new desktop toy called Ask the Unicorn. You ask a question and push the button, and it answers. Listen to find out what happened when Take Two producer/director Stephen Hoffman played the role of a hapless listener trying to use magical thinking during the Fall Fundraiser.

And then give now please to keep KPCC wild and free, just like a beautiful unicorn.