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How YouTube is changing the world, one cat video at a time

The "YouTube" logo is seen on a tablet screen on December 4, 2012.
Lionel Bonaventure/AFP/Getty Images

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YouTube has changed the world – with cat videos, double rainbows and ‘Despacito.’

There’s no true recipe for cooking up a viral video, but when they do break, the way we obsess over them tells a lot about us as human beings and our evolving society.

Kevin Allocca, head of culture and trends at YouTube, has spent almost a decade tracking the Internet’s most beloved video sensations and trends. From double rainbows, to “Charlie bit my finger,” to music videos that break billions of views, YouTube has redefined the way we consume entertainment and connect with people around the world.

Allocca details the wacky, surprising and intriguing phenomena of online videos in his new book, “Videocracy: How YouTube Is Changing the World...with Double Rainbows, Singing Foxes, and Other Trends We Can’t Stop Watching.”

He joins Larry Mantle to give us the scoop.

Kevin Allocca will be discussing his new book, “Videocracy,” tonight, Thursday, Feb 22, at the Diesel bookstore in Santa Monica. The event starts at 6:30 p.m.


Kevin Allocca, YouTube’s head of culture and trends; author of “Videocracy: How YouTube Is Changing the World . . . with Double Rainbows, Singing Foxes, and Other Trends We Can’t Stop Watching;” he tweets @shockallocca