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Forget self-help, here’s to a better, more empowered year by way of science

A woman works on her computer at the kitchen of the
A woman works on her computer at the kitchen of the "Beta-i" startup hub in Lisbon on September 29, 2016.

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From syndicated columnist and frequent AirTalk guest Amy Alkon comes her spin on the self-help genre – but one based on findings from behavioral science.

In “Unf*ckology,” Alkon shows you why self-esteem isn’t what it cracks up to be, why shame is actually good for you, and why being inauthentic is necessary, and how to become what she calls “unf*ckwithable”. And yes, it’s advice based on science.


Amy Alkon, columnist behind The Science Advice Goddess, a syndicated column in newspapers across the U.S. and Canada; she is author of many books, including her latest, “Unf*ckology: A Field Guide to Living with Guts and Confidence” (St Martin’s Griffin, 2018)