But a new partnership with NBCUniversal may turn things around. As reported by Engadget, the two companies are teaming up to make entertainment content specifically for mobile apps. Independent filmmakers Mark and Jay Duplass are on board as a creative partner and the project’s new studio is unnamed. Shows already launched on Snapchat’s Discover platform include a fictitious reality series called "James Corden’s Next James Corden" and a rebooted MTV "Cribs." Like Snapchat Stories, each episode lasts for 24 hours.
While it’s unclear what the new content from Snap and NBCUniversal will look like, episodes will likely be under 10 minutes and other considerations on the best way for users to watch on their phone will be taken, including screen formatting, and story pacing. So what does the future of mobile TV look like?
Alan L. Wolk, co-founder and lead analyst of TV[R]EV, a consultant firm for the TV industry; author of the book, “Over The Top. How The Internet Is (Slowly But Surely) Changing The Television Industry” (CreateSpace Independent Publishing Platform, 2015)