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Amy Webb shares tools on how everyone can think like a futurist, and why it matters

Futurist Amy Webb.
Futurist Amy Webb.
Amy Webb

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There’s a lot more to planning for the future than you might think.

Whether it’s your personal career goals, or keeping up with the latest advances in tech, or even spotting out the chances of a fringe candidate like Donald Trump – who will now become the 45th president of the United States – noted futurist Amy Webb says the present yields enough signs to prepare for what's to come, as long as we’re willing to catch them.

In her book, “The Signals Are Talking: Why Today’s Fringe Is Tomorrow’s Mainstream,” Webb offers a guide on how to gain a more accurate forecast in fields ranging from politics to technology, the economy and more. She also calls for the presidential cabinet to create a Department of the Future and a Secretary of the Future.

Guest host Patt Morrison talks to Webb about the importance of futurist thinking and its breadth of impact.


Amy Webb, founder of the Future Today Institute and author of “The Signals Are Talking: Why Today’s Fringe Is Tomorrow’s Mainstream” (PublicAffairs, 2016); she tweets @amywebb