Amazon.com is launching its first brick and mortar store, which will enable customers to buy groceries without waiting at a checkout line.
As reported in the Wall Street Journal, the store is set to open in Seattle, and customers will use their smartphones to check-in at the entrance, while the store will determine what they have picked up, and charge them once they leave. If the store is a success, Amazon plans to open more than 2,000 locations.
But innovation and technology have gained ground in the grocery store biz during recent years, with services ranging from curbside pickup to self-checkouts.
So how does this affect you, the customer? And what do you think of all this innovation?
Ernest Baskin, Assistant Professor of Food Marketing at Saint Joseph’s University in Pennsylvania