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Polling is volatile these days, why you should take it with lots of salt




This combination of file photos shows Democratic presidential candidate Hillary Clinton(L)on June 15, 2016 and presumptive Republican presidential nominee Donald Trump.
This combination of file photos shows Democratic presidential candidate Hillary Clinton(L)on June 15, 2016 and presumptive Republican presidential nominee Donald Trump.
DSK/AFP/Getty Images

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Political polling can be unreliable every presidential election, but there are several unique factors making this year’s polling especially perilous.

There are historically two periods when polling has the potential for creating confusing scenarios: before conventions and August, because so many people are on vacation, away from internet access and not working. But this presidential election, conventions were earlier than usual and most polls are asking not about two but about four candidates.

Half of the country is also now unreachable via landline.

We talk with a polling expert about why we should all be wary while watching the horse race.

Guest:

Kathy Frankovic, former CBS polling director and analyst at YouGov, an international internet-based market research firm