Now that the holiday season has wound down, sales have mostly ended, and customers have spent the majority of their gift card money from Christmas, it’s time to see how retailers did.
The National Retail Federation has released its report on holiday retail sales numbers, and while the increase was 3 percent instead of the 3.7 percent that NRF predicted, the group says the growth is still solid, especially when considering weather events that deterred many shoppers from going out.
The report from the NRF comes the same day Wal-Mart announced it will close 269 of its stores.
Robert Garcia, Mayor of Long Beach, where a Wal-Mart store is closing
Marshal Cohen, chief industry analyst for NPD Group, a retail analysis firm, and author of “Buy Me! How to Get Customers to Choose Your Products and Ignore the Rest
Dale Achabal, L.J. Skaggs Distinguished Professor, co-chair of the Department of Marketing and executive director of the Retail Management Institute in the Leavey School of Business at Santa Clara University