Religious movies have long proved to be big money makers at the box office.
The movie ‘The Passion of the Christ’ was considered a game changer for the faith based film industry grossing more than $600 million when it was released in 2004. And since then, many other faith based films have had similar success.
Just last weekend an independent Christian film called ‘War Room’ did better than expected, bringing in $11.4 million in its opening weekend, nearly four times the cost of creating the movie.
It also ranked 2nd in ticket sales to the hip-hop biopic ‘Straight Outta Compton.’ What drives ticket sales for religious based films? How do small indie Christian films differ from big Hollywood productions? And how are they marketed to the general public?
Kutter Callaway, the Director of Church Relations and an Associate Professor of Theology and Culture at Fuller Theological Seminary