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Google ditches serif for new logo. So what’s in a font?

"iPhone 6 displays the result of a mobile search for 'healthcare advice'" via Flickr

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The tech and search engine giant unveiled a new logo yesterday, the first time in 16 years.

While the new logo isn’t a huge departure from the old one, it does do away with the serif typeface.

Guest host Patt Morrison speaks with a couple design and typography experts on the new logo and what the font change signifies.


Daniel Britton, a graphic designer in London. He is the designer behind the Dyslexia font, a typeface that replicates the visual effects of the disorder

Brian Hoff, Founder and Creative Director of Brian Hoff Design, Inc., a design firm based in Philadelphia

Photo courtesy of