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Twitter CEO remarks lead to questions about relevance of short-form social media




Jack Dorsey, Chairman of Twitter and CEO of Square, speaks with the media after speaking at TECHONOMYDETROIT September 12, 2012 in Detroit, Michigan.
Jack Dorsey, Chairman of Twitter and CEO of Square, speaks with the media after speaking at TECHONOMYDETROIT September 12, 2012 in Detroit, Michigan.
Bill Pugliano/Getty Images

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For those of us in the media business, Twitter can be an invaluable resource.

It can connect you with a source or give you an early lead on breaking news/ If you love following the lives of celebrities/athletes/famous folks, Twitter allows you not only to see what they’re up to, but actually communicate with them -- and maybe elicit a response if your Tweet is good enough.

But for those who don’t get their jollies from scooping the competition or knowing what Kim Kardashian had for lunch, is Twitter really necessary?

Despite posting a massive growth of 61 percent in the second quarter, Twitter co-founder and interim CEO Jack Dorsey said in a recent call with analysts that he was unhappy with the impact produced by recent product initiatives, and called it “unacceptable.”

Twitter has struggled in the social media economy, with dysfunctional management and slow growth leading to disappointed investors. Dorsey says he wants to improve marketing to increase the site’s draw for new users and implement strategies to make Twitter more relevant and less complicated to use.

Why do you or don’t you use Twitter? Is Twitter too hard to use? Are there simply a finite number of people who want to talk with the world? How does Instagram’s usage compare with Twitter? What about Snapchat? What percentage of people with a Twitter account regularly Tweet? What’s the incentive for non-users to start using Twitter?

Guest:

Sree Sreenivasan, social media expert and chief digital officer at The Metropolitan Museum of Art in New York. He tweets @sree