Once upon a time, it was considered controversial for a band or a musician to pitch products made by giant corporations.
Think Bob Dylan and the Chrysler Super Bowl ad. But the millennial generation has little qualms with seeing their favorite artists “sell out.” As a matter of fact, most don’t know what the term means.
Frontline correspondent Douglas Rushkoff and Washington Post pop music critic have respectively looked at some of the reasons behind this shift.
Douglas Rushkoff, media theorist and correspondent of the recent FRONTLINE documentary, “Generation Like.”