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Aruba? Jamaica? New report suggests rise in demand for travel agents

Budapest or Dublin, Dear?
Budapest or Dublin, Dear?
Dave Collier via Flickr

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For many, travel agencies are a thing of the past.

Sites like Expedia, Kayak, and Booking make it relatively easy for just about anyone to book an affordable vacation in a few simple steps.

But reports in the last couple of years suggest that travel agents are coming back into demand, possibly due to the overwhelming number of online travel sites. A recent report from the American Society of Travel Agents shows that 74 percent of its members employ at least one additional person or independent contract, which is the highest percentage since 2010 when the rate was 77 percent.

Why are people turning to travel agents once again in the age of booking online? What do travel agents offer that travel websites can’t or don’t?


Zane Kerby, President and CEO of the American Society of Travel Agents