Starbucks’ new “Race Together” campaign wants baristas at its 4,700 stores to engage in conversations with customers about race in America. It didn’t take long for the Internet to react.
What do you think? Is something like this, however well-meaning, bound to fail? Or can it incite substantive conversation?
Bryant Simon, author of "Everything But the Coffee: Learning about America from Starbucks" (University of California Press, 2011) and a professor of History at Temple University