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Measuring our carbon footprint: How consumers respond to sustainable product packaging

Archer Farms K-Cups Candy Cane
Archer Farms K-Cups Candy Cane
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For companies selling products in today’s world, it’s not just about quality and price point anymore.

Packaging is also starting to become a key factor in the way companies sell products, and specifically, how (if at all) companies are focusing on making their product packaging more sustainable.

For some companies, it is a true focus on leaving a smaller carbon footprint, but for others, the benefits of creating greener packaging for products are just a perk. For them, the real focus is on reducing packaging to help their bottom line. Either way, it’s consumers who are affected by these products at the end of the day, but do they really think that much about sustainable packaging when they buy things?

Do consumers take their carbon footprint into account when buying products? How do they respond when companies make an effort to create more sustainable packaging for their products?


Candace Hodder, freelance sustainability consultant and an expert in sustainable product packaging. She’s also former director of Clean Agency, a local sustainability consulting firm that works with large companies and organizations to develop sustainability strategies.

Kevin Dooley, Professor of Supply Chain Management at the W.P. Carey School of Business at Arizona State University. He also is research director of The Sustainability Consortium at ASU’s Julie Ann Wrigley Global Institute of Sustainability.