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When every day is a ‘special’ occasion: the weirdest and most wonderful niche observances

Sunday August 10th is Duran Duran Appreciation Day.
Sunday August 10th is Duran Duran Appreciation Day.
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You may be familiar with Talk Like A Pirate day or maybe you dutifully post a picture of your brother or sister on National Siblings Day, but did you know that every day is a micro-holiday?

Niche observances have taken over the calendar, encouraging people to buy pancakes on National Pancake Day, stop texting while driving during National Cell Phone Safety Month, or eat a prune breakfast during Eat A Prune Breakfast Month. These observances range from the bizarre (it’s National Underwear Day today) to the legitimate — Earth Day, Mothers Day, and National Secretary’s Day all got their start somewhere.

When time and celebrations are doled out democratically, how do we determine what’s worth celebrating? What are the best and worst of niche “holidays”? What’s legit and what’s just plain silly?


Megan Garber, staff writer at The Atlantic

Jono Alderson, founder of

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