Even the Oracle of Omaha needs a little help when it comes to predicting the winning March Madness team. Warren Buffett and Quicken Loans, the online retail mortgage lender, have teamed up to offer anyone out there $1 billion to come up with the perfect Men's NCAA Tournament bracket.
Sounds good, no? But let’s consider the odds, which Math Professor Jeff Bergen at DePaul University actually did in 2012.
In light of the sheer impossibility of the task, Quicken and Buffett’s largesse suddenly makes sense.
Are you going to submit your bracket? Who do you think might win the NCAA championship? How do you come up with your bracket? Is this the most genius marketing move ever?
Jeff Bergen, math professor at DePaul University in Chicago. He calculated the odds of hitting a perfect March Madness bracket in 2012
Jeremy Tucker, Associate Director, Brand Development at Innovation Protocol, a brand management and development firm in Los Angeles