Members of the campaign for Democratic presidential candidate Bernie Sanders will be hosting a grand opening of a new campaign office in the heart of East LA at noon on Sunday, which is also the eve of a planned Monday speech in the area by the Vermont senator.
The office, located at 4545 East Cesar Chavez Blvd., could become a vital anchor for Sanders' efforts to drum up support among the Latino community, said Bill Velazquez, the campaign's national director for Latino outreach.
"It's an area that's been politically active for many years ... there's been a huge demand, we have a lot of volunteers who have already been organizing themselves for many months priors to us staffing on the ground," Velazquez told KPCC. "I think it's significant for us to open an official campaign office to acknowledge all the work, all the involvement, all the platforms we have for the Latino community."
The office has already seen some activity, with videos on social media such as the one below spreading the word about the office's existence, Velazquez said.
Velazquez said the timing of the opening is also important, with Sanders himself slated to speak Monday at noon in Lincoln Park, near the intersection of Valley Boulevard and Mission Road.
"Many campaign seasons have bypassed California. By this point, folks had already determined that the race is over, right?" he said. "At this point, the race is not over. We feel that a significant showing in California – especially a win in California – would be demonstrative of how our campaign is still very vital."