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Walmart introduces new "Great For You" healthy food label

Walmart Stores/Flickr (cc by-nc-nd)

Long one of America’s most controversial retailers, Walmart continues it’s aggressive charge to being a more responsible one with the launch of new labels clearly identifying healthier food choices for shoppers.

Starting this spring, the bright green “Great For You” label will appear on Walmart house brands Great Value and Marketside, as well as fresh and packaged produce.

“Walmart moms are telling us they want to make healthier choices for their families, but need help deciphering all the claims and information already displayed on products,” explained Andrea Thomas, the senior vice president of sustainability at Walmart in a press release. “Our ‘Great For You’ icon provides customers with an easy way to quickly identify healthier food choices. As they continue to balance busy schedules and tight budgets, this simple tool encourages families to have a healthier diet.”

The new program was launched this week in Washington, D.C and has already received support from First Lady Michelle Obama.

“Today’s announcement by Walmart is yet another step toward ensuring that our kids are given the chance to grow up healthy,” said the First Lady. “Giving parents the information they need to make healthy choices is a key piece of solving childhood obesity.”

To be considered "Great For You", foods have to meet stringent requirements including the 2010 Dietary Guidelines for Americans, U.S. Food and Drug Administration, U.S Department of Agriculture and Institute of Medicine. 

The move is part of Walmart’s renewed commitment to making healthier food readily available and identifiable, including the recent launch of "The Green Room” blog, which tracks and promotes global sustainability efforts.